There is a lot of talk in the news about cybercrime and how to take preventative steps. However, it’s important to remember that brick and mortar businesses still exist and need protection, as well. In the retail sector, shoplifting leads to over $50 billion in annual losses. This has the butterfly effect of rising costs due to lost profits, marketing budget increases, legal fees, and ramped-up security measures. Even vandalism can lead to immeasurable expenses that can mean an end to a small business, either through lost income, sullied reputation, or non-recoupable loss. There are several tips that you can employ in order to protect your business.
Employ a personal greeter at the store’s entrance. In addition to making the overall experience a more cheerful adventure for your shoppers, it sends the message that at least one human is on the floor interacting with customers. Psychologically, this helps protect the store because criminals who weigh risk vs. reward in a given situation might see this as a deterrent.
In addition to making sure you have a human presence, it’s an excellent idea to display all security techniques being enforced loudly. Put stickers on the doors and throughout the store and have multiple security cameras visible. Proper lighting will not only put employees and patrons at ease, but it will discourage any would-be criminals from conducting anything illegal. If the store and the surrounding parking lot and pathways all have a brightly-lit environment, there is less chance of crime.
It is also important to keep hard copies of any essential materials off-site and in a fireproof safe. Digital backups of everything are also a good idea, on the off chance that hard copies are destroyed. Every night there should also be a backup of security tapes, which are then archived for potential future needs.
Much like a local neighborhood watch, a local business watch establishes relationships with the local crime units and other small businesses in your area regarding crime prevention. The more shared information, the better the outcome for everybody. Between small businesses in your area with the local police force.
Not all businesses fold due to theft or vandalism. Sometimes accidents occur. For this reason, it is vital to have everything up to code regarding safety, such as fire extinguishers, smoke and carbon monoxide detectors, and well-lit emergency exits.